Haworths European presence both demands and creates an outstanding position representing various national brands under one roof thereby bringing together diverse national spirits within a single international vision. The architecture of this space reflects the company`s structure. The unifying principles of the pavilion`s archi-tecture are Le Corbusier`s observation that ¨architecture is circulation“. The stand is, therefore, an open stage. There are no dividing walls. Everything flows. An ongoing narrative is presented in photographs which exemplify the very diversity of the Spirit of Europe. The storybook implements six important messages: the Spirit of Choice, Innovation, People, Design, Tomorrow and Harmony.