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DLW LINOLEUM

In 1991 and 1994 K + K was responsible for the design of the complete DLW linoleum collection. Linoleum, preferably used in the project business follows different cycles than for instance printed carpets. A careful executed market and sales analysis and the analysis of the color development over 20 years back for all the relevant European markets was the foundation for a redesign of the collection. The main target was to differentiate the new collection from the competition and to create it`s own character. The collection gained instant recognition and won the if award becoming best of the category living. New further developments based on a carefully watched market lead to the new collection in 1994.